Copyright 2013. Swaffar & Sons . All rights reserved.




We pride ourselves in helping every customer find the perfect piece to fit their needs. We create future heirlooms. Our work is meaningful to us. Servicing the North Little Rock area for over 35 years, we want to make our family yours. We have something for everyone. Drop in any time. We are here to serve all of your jewelry needs.

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 J e w e l e r s   &   F i n e   J e w e l r y 

We bring excellence to the diamond buying experience. 

Full Service Repair 

We can repair or rebuild almost anything. Bring new life to an already existing piece using what you already have or start from scratch. We have an extensive inventory to shop and access to anything. 

Appraisal Services 

Written in house and backed by over 35 years of experience. 

Custom Design & Designer Jewelry

If you can dream it…we can build it. Or you can shop from a variety of exquisite designers we carry in store.

Tradition Keepers…

We will build the ring of your dreams and much more.


Find the stone of your dreams. We have certified diamonds in any shape, size or color.